Jan 16
11
Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand. When B2B companies focus on influencer marketing solely from a campaign perspective, they miss out on the need to maintain relationships
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5 Ways Influencer Marketing Can Grow Your B2B Company